Many new changes and pressures emerge for organizations today. While the management has to face day to day operational challenges, steering the company into the desired future and making sure the journey is well planned is of utmost importance. In particular, digital transformation we go through requires managements to understand technology more so then ever, evolving consumer behaviours, market challenges as well as the changing mix of communications. Timely and proper communications with all stakeholders and partners for achieving common goals is so critical.